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Kim Kardashian West announced that Keeping Up With the Kardashians is ending and quite frankly we're all totally shocked.
The coronavirus pandemic has certainly had an impact on television and film production, and it obviously meant that KUWTK had to pause the cameras invading their homes as we are so used to seeing.
But whether it was COVID-19 or Kanye West's plans to run for president, rumours Kim's marriage was facing divorce, or Kourtney Kardashian's branding the show "toxic", or reported failing ratings, we will not truly know why the billionaire reality TV family decided to call it quits once and for all.
There is one thing we can deduce, that even though the cameras have stopped rolling for some shows, our innate need for an insight into the lives of the rich and famous means reality TV will never really end…
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Psychologist and Clinical Director of Private Therapy Clinic, Dr. Becky Spelman told OK! Online what she thought of the decision for Kim and her family to end KUWTK and whether it will have a snowball effect on other programmes.
"KUWTK has run for 14 years, which is a phenomenal amount of time for a TV show. The ending of this series shows it's the end of a trend. And it's lasted far longer than what we would expect.
"When one reality TV show ends, it makes way for anotherTV show to become popular. Despite COVID, reality TV is here to stay because there is always going to be a new concept or a new idea."
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"For example Love Island entered our world a number of years ago, after it had previously been popular a very long time ago, that craze has been something that people have become obsessed with.
"However these kinds of shows will become less popular over time."
Dr Becky went on to explain that for the Kardashians, who have collectively amassed billions thanks to a variety of business deals and brand ownership, they have come to the end of the road.
"Perhaps the Kardashians realised that they don't have to spend so much time on these activities anymore. There is a lot of time and effort that goes into filming these TV shows and the Kardashians have already made their money.
"They don't have to allow people have so much access to their lives anymore because filming a show like this means that they do waive a lot of their privacy."
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The psychologist continued: "Now they're in a position to have control over their working lives and decide to focus their time on activities where they really gain control of their privacy again.
"Particularly in recent times the Kardashians have had a lot of difficulties in their lives that have become huge in the media and essentially the Kardashians have waived their right to privacy in order to gain fame and wealth."
It's unlikely though that with the end of KUWTK that reality TV will go away as Dr Becky explains: "I don't think the ending of the Kardashians is the ending of reality TV shows I think it is just one trend coming to an end making way for a new trend to start.
"People will be as obsessed with new trends as ever, that become popular, particularly shows where they can envy the stars and imagine their lives could be as good as people with such fame, wealth and beauty."
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