Parents hit out at 'vile' B&M for closing off the baby products aisle

Outraged parents hit out at ‘vile’ B&M branch for closing off the baby products aisle because the items are ‘non-essential’ – forcing the store to ‘apologise for the misunderstanding’

  • B&M in Coney Hill, Gloucester, taped across an aisle home to baby products 
  • It claimed the items were ‘non-essential’ amid the coronavirus lockdown
  • Bizarre move has since been rectified, with the products now available again
  • A B&M spokesperson told FEMAIL that they ‘apologise for the misunderstanding’
  • Coronavirus symptoms: what are they and should you see a doctor?

Outraged parents have criticised discount store B&M for closing off its baby products aisle with a sign saying the items are ‘non-essential’.

A B&M in Coney Hill, Gloucester, taped across a corridor which was home to baby food, nappies and clothes, and added a sign explaining it had been shut because the items weren’t ‘deemed necessities’.

The bizarre move has since been rectified, with the products now available again, and a B&M spokesperson told FEMAIL that they ‘apologise for the misunderstanding’.

But it hasn’t stopped parents from hitting out at the company after a photograph of the closed aisle was shared online.

Outraged parents have criticised a ‘vile’ British discount store for closing off its baby products aisle (pictured) after claiming they’re ‘non-essential’

A B&M in Coney Hill, Gloucester, taped across a corridor which was home to baby food, nappies and clothes, and added a sign (pictured) explaining it had been shut because the items weren’t ‘deemed necessities’

A picture of the sign was also posted on Facebook, with it reading: ‘To all customers, as a business we’ve temporarily closed these aisles.

‘We don’t deem these as necessities. Please stay safe and remember to keep your distances.’ 

Social media users were quick to share the photographs, with more than 200 people re-posting the images.

One outraged person commented: ‘This is vile in every way. Vile! They don’t think that these baby items are necessary? Hello, what about baby’s that need milk, wipes and creams. Baby’s matter too! Vile B&m.’

Another added: ‘This is ridiculous. People are struggling to get baby milk and nappies. And they’re telling us they’re not necessities. People really need to open their eyes.’

Fuming parents rushed to criticise the company after a photograph of the closed aisle was shared online on Friday (pictured)

A third wrote: ‘This is wrong on so many levels,’ while fourth complained: ‘What on earth? I hope not every store is this dumb!’

A B&M spokesperson, said: ‘We apologise for the misunderstanding, this was an isolated incident in one store. We can confirm these products are back on sale.’ 

Last week, Boris Johnson addressed the nation, ordering people to only leave home for essential shopping such as food or medicine, or for one form of exercise per day.

The harsh measures came into effect after many had been ignoring previous instructions to remain indoors and maintain social distancing.

The bizarre move has since been rectified, with the products now available again (pictured), and a B&M spokesperson told FEMAIL that they ‘apologise for the misunderstanding’

The PM said the police will have the powers to enforce the lockdown measures through fines and dispersing gatherings.

The Government hopes its policy of self-isolation and social distancing will help to delay and slow the peak of the pandemic and allow the NHS to cope.

Those who do venture outside have been advised to remain at least two metres away from anyone not from their household at all times.

A number of shops still open have implemented their own measures to ensure its customers do not further spread the contagious virus.

Many are only allowing a certain number of shoppers in at one time, while the rest have to queue outside in designated spaces, maintaining distance from each other.

B&M has remained open as it sells essential products including food, groceries and pet food.

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