E.ON – Air Heroes: Children fight air pollution with cape
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High-tech fabric in the cape absorbs pollutants into a fabric mesh, where it is trapped and disaggregated – meaning the capes can help “destroy” dirty air, clearing it as the children walk to school.
E.on worked with award-winning fashion brand Scamp & Dude, to create the eye-catching limited-edition capes, as part of its Air Heroes initiative.
A study of 1,000 parents, with primary school-aged children, found more than half (59 percent) believe their child’s generation will be the one to make the biggest impact on reducing air pollution.
They believe youngsters are taught to care about the planet (48 percent) and are more eco-conscious than previous generations (41 percent), with technology making them more clued up on information regarding the environment (65 percent).
Children aged six to 11 were also questioned as part of the survey, and they revealed eight in ten were aware of air pollution and the majority (94 percent) are keen to help reduce it.
This is driven by a desire to help the planet (64 percent), keep their family and friends safe (49 percent) and protect future generations (41 percent).
A further 81 percent of the kids believe they have the power to help change the world.
The E.on x Scamp & Dude Air Heroes capes bring together our signature print with a magic ingredient – the technical fabric – to supercharge children across the nation
Jo Tutchener-Sharp, founder of Scamp & Dude
Michael Lewis, E.on UK CEO, said: “Air pollution in our communities is something that we can’t always detect, but we know that children are exposed to it daily, whether that be on their journey to and from school or running around the playground.
“From our research, it’s clear that this is something parents and children are actively worrying about, so it’s hugely important that we do something to help reduce this and clear the air.
“The Air Heroes capes are a fun, engaging way to encourage children and their parents to think about the serious impact we have on our environment on a daily basis, and we hope we can continue to educate and encourage people to make changes to their daily routine, even if it’s small changes, such as walking to school one day each week.”
The children questioned also revealed almost a third (32 percent) of them look up to role models such as Greta Thunberg, and want to do their bit to help the planet.
Three-quarters are worried about the planet and 66 percent fear the air they breathe is dirty.
It also emerged 85 percent of kids and 81 percent of their parents worry about the level of air pollution around their school.
Despite this, three in ten (29 percent) parents admit to driving their children to school despite it being less than 30 minutes away.
But eight in ten (82 percent) say they would change their routine and school run habits if they saw the improvement it would make to their family’s health.
Parents have become more aware of the dangers of dirty air on their family’s health – however, more than four in ten (42 percent) feel they lack an understanding of what they can do to help.
Jo Tutchener-Sharp, the founder of Scamp & Dude, said: “With many children worrying about air pollution, it seemed like a perfect fit to create an exclusive design that would not only look great but also help to make a genuine difference.
“The E.on x Scamp & Dude Air Heroes capes bring together our signature print with a magic ingredient – the technical fabric – to supercharge children across the nation.”
E.on is offering children across the country the opportunity to win one of the limited-edition capes, with the winners receiving a cape for themselves and their entire class, ensuring together they can help to destroy the dirty air around their school.
To enter the competition and to find out more, visit here.
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