Netflix will start automatically cancelling inactive accounts, the streaming giant has confirmed.
If you haven’t been tuning into Netflix for a year or longer you may get a shock when you login to find you’re no longer part of the Netflix fam. Sorry!
Users who haven’t been devouring the likes of Tiger King, Money Heist, and The Umbrella Academy over the past 12 months will receive an email asking if they want to continue with their subscription.
Those who don’t respond and reply with a firm ‘no’ will see their account disappear.
‘You know that sinking feeling when you realise you signed up for something but haven’t used it in ages?’ Product innovation director Eddy Wu wrote in a blog post on Netflix’s website.
‘At Netflix, the last thing we want is people paying for something they’re not using.
‘So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership.
‘And we’ll do the same for anyone who has stopped watching for more than two years.
‘Members will start seeing these emails or in app notifications this week.
‘If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription. If anyone changes their mind later, it’s really easy to restart Netflix.’
Wu revealed in the post just 0.5% of accounts are inactive, but for Netflix that’s still ‘hundreds of thousands’ of subscriptions.
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