What is the lawsuit against Kylie Jenner's cosmetics manufacturer?

BEAUTY mogul Kylie Jenner started one of the most prolific cosmetics companies since its inception in 2015.

The billionaire sold 51% of her stake to conglomerate Coty back in 2019, in a deal valued at nearly $1.2billion.

What is the lawsuit against Kylie Jenner's cosmetics manufacturer?

Kylie Cosmetics manufacturer, Seed Beauty, has filed a lawsuit against Coty, and King Kylie, the LLC behind Kylie Cosmetics, due to alleged misappropriation of trade secrets.

The lawsuit, filed June 30, 2021, alleges that Kylie Cosmetics shared Seed Beauty’s trade secrets and intellectual property and Coty knowingly accepted them.

“Coty made a $600 million investment in King Kylie, but it really was a subterfuge to learn Seed's confidential business methodologies,” the lawsuit claims, according to Forbes. 

“Any competitor who acquired such information would be given an unfair competitive advantage, it adds.”

Seed also alleges that they asked Kylie Cosmetics not to disclose certain parts of their agreement with Coty during the sale negotiations.

The lawsuit seeks to “permanently bar Kylie Cosmetics from disclosing Seed’s trade secrets, force Coty to promise not to use any information it has already received, and prevent Coty from developing any color cosmetics products with Kylie Cosmetics for a period of time,” according to Forbes.

The news of the lawsuit comes prior to The Sun exclusively reporting that the workers at the factory that makes Kylie’s cosmetics were allegedly “forced to work in horrific conditions and were banned from looking at Kylie” when she visited the laboratory.

Kylie did not own or directly control the factory facilities.

What did Kylie Jenner say about selling Kylie Cosmetics?

Kylie revealed in a three-part YouTube series on the rebrand of Kylie Cosmetics that she sold her company in an effort to “go global.”

She said in episode three: “The reason why I sold half my company was to have this big infrastructure to go global.”

“I’ve learned so much, so much more than what I knew when I started Kylie Cosmetics.

“Being clean and vegan and cruelty-free and paraben-free, all these things are really important to me now. I was to just be really proud of everything that I release.” 

“I want to be proud of the things that I make and the things that, you know, I’m selling to people. 

“I just want everyone to feel good when they wear my makeup and see the love that we put into it.”

In May, Kylie Cosmetics had cleared their Instagram account of pics and posted one photo, teasing fans with the caption: “Something is coming.” 

The Kylie Cosmetics relaunch went live on July 15, 2021, featuring 37 lip kits, 30 high glosses, 32 matte liquid lipsticks, nine lip liners, and four lip blushes.

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